May 19th, 2014




City Winery
155 Varick Street
New York, NY, 10013

A Breakfast Engagement: Do We Measure What Matters?

A breakfast summit that seeks to close the gap between what advertisers and publishers measure and what matters to the people they're trying to reach.

We’ll start the morning off with a Q&A session with Fred Wilson, the man who put the ideas of native advertising and consumer engagement on the map.

The goal of the morning is to get beyond the click, bullshit metrics, and the hype -- to uncover what changes are quickly approaching for advertisers, publishers, and their audiences. You will hear directly and candidly from investors, data scientists, brand managers, editors and publishers, about what they are doing to prepare for these changes.

Eventbrite - A Breakfast Engagement: Do We Measure What Matters?

Speak with some of the biggest publishers, platforms, and brands in the space:

Interview with Fred Wilson

Fred Wilson
Union Square Ventures

Fred has been a venture capitalist since 1987. He currently is a managing partner at Union Square Ventures and also founded Flatiron Partners. Fred has a Bachelors degree in Mechanical Engineering from MIT and an MBA from The Wharton School of Business at the University of Pennsylvania. Fred is married with three kids and lives in New York City.

Christina Warren

Christina joined Mashable in 2009 and is currently its Senior Technology Analyst. She writes about a range of topics including mobile computing, dev and design and wearables -- with a special focus on the intersection between new media and technology. Christina is frequently featured in the media, including CNN, Bloomberg, Fox Business and CNBC. As a speaker, she has presented at Yale University, SXSW Interactive, NAB Show, ANA and the Tribeca Film Festival. She lives in New York with her husband and their computer collection.

Featured Q/A

Tony Haile - Chartbeat
Tony is Chief Executive Officer of Chartbeat, the real-time data science and analytics company that works with over 4,000 media companies including 80% of the top publishers in the US and in more than 35 countries around the world to help them understand how people interact with their content and ads. Over the last five years, Tony has led Chartbeat from two guys around one desk to a 50+ person company with clients like CNN, The New York Times, The Guardian, and The Financial Times.

Jay Lauf - Quartz
Jay is Publisher of Quartz and SVP of Atlantic Media. In his role, he oversees Quartz's business operations and acts as a senior advisor to Atlantic Media on corporate initiatives. Lauf assumed the role at Quartz when the digital, global, business news publication launched in September 2012. Under Lauf, Quartz's innovative advertising has garnered awards and honors from Digiday, AdWeek, the Headliner awards, Deadline Club and more.

Lightning talks + Q/A

Ro Gupta - Disqus
Ro leads business development and strategy at Disqus. He has been with Disqus for over five years, responsible for the company's first revenue and publisher products, the launch of its New York office, the Disqus social content firehose and the Disqus Certified Partner Program, among other things. Prior to Disqus he held various roles at Disney, Tribune Interactive, TechnoServe, ABC News Digital, Marakon Associates, Live365 and UBS in New York, Chicago, Mozambique, Sao Paulo, San Francisco and London. Ro lives in New York but roots Philly.

Jacqui Maher - The New York Times
Jacqui is a research engineer with the New York Times' R&D Labs where she helps build prototypes that illustrate the impact of emerging technologies on news, media and information in the coming years. She got her start in the hacker community in NYC and went on to work at startups in the US and in Europe. Her most rewarding experience was working with a public health nonprofit in Africa to hack hardware and software assisting clinicians treating HIV+ patients. Nowadays she's most interested in solving the "TMI" problem and thinks there are ways to use technology to whittle it down to the most relevant information instead.

Romy Newman - The Wall Street Journal
Romy is head of digital advertising and integration, overseeing monetization strategies and selling activities for all of Dow Jones' digital properties, including, WSJ Live, Marketwatch and Barron's. She assumed this role in March 2013. Previously, Ms. Newman served as general manager of print, conferences and radio for The Wall Street Journal. She also served as vice president of multimedia sales for The Wall Street Journal, where she oversaw the Journal's expanding luxury and lifestyle advertising sales efforts, including WSJ. Magazine, the expansion of WSJ Weekend and the launch of Greater New York.

Hilary Parker - Etsy
Hilary is a data analyst at Etsy, where she focuses on experiment-driven product development. Prior to Etsy, she got her PhD in Biostatistics from Johns Hopkins.

Don Steele - Comedy Central
Don is Senior Vice President, Fan Engagement/Multi-Platform Marketing, Comedy Central. In this position, Steele is responsible for setting the strategy and implementing digital and social marketing initiatives for the #1 brand in comedy and its digital properties. Before joining Comedy Central, Steele managed all e-commerce business for the Food Network. He began his career in the digital space working for DELiA* after a background in the catalog industry working for Mitchell & Ness.

Becky Wang - Sunday Dinner
Becky recently launched Sunday Dinner, a new type of agency with a better approach to marketing and storytelling. Sunday Dinner helps create integrated marketing strategies and digital products in partnership with our network of talent in emerging technology, product design, advertising, and content studios to develop, product, and distribute experiences for brands and audiences. She currently serves as a member of the advisory board for a venture capital firm and two technology start-ups, including Yappn, real-time language service technology and Uncoverage, a crowdfunding platform for journalism.

Your Host & MC

Phillip Smith
Phillip is a veteran digital publishing consultant. For almost two decades he has provided expert advice and hands-on help to innovative & progressive publishers around the globe. He's passionate about many things seemingly outdated in a fast-moving world, like reading instead of skimming, and good ol' e-mail over social media.


Time Programs
9:00 AM - 10 AM Keynote Q&A w/ Fred Wilson, moderated by Christina Warren
10 AM - 10:10 AM Bio break + re-fueling opportunity
10:10 AM - 11:30 AM Lightning Talks + Audience Q&A
11:30 AM - 11:45 AM Coffee & Networking
11:45 AM - 12:30 PM Head-to-head: Chartbeat's Tony Haile vs. Quartz's Jay Lauf
12:30 PM - 1:00 PM Lunch
Brought to you by Disqus The Web’s Community of Communities.

Space is limited.
RSVP early to save your spot:

Eventbrite - A Breakfast Engagement: Do We Measure What Matters?